LiveLink Events

Engagement Marketing Agency & Consultancy

Electric Vehicles are here

Posted by Bill Sluben on November 2, 2009

2012 Nissan LeafElectric vehicle sales are expected to hit some 700,000 to 1 million by 2015.  With nearly 50 prospective manufacturers seeking capital right now, it will be a crowded and competitive field until many of them fail due to lack of scale and additional funding.

Ultimately, the technology will evolve, the supply side to re-charge these vehicles expeditiously will manifest and consumers will demand the vehicles.  Soon, the days of middle east powers and quasi-terror backers will end and our reliance on that part of the world will wane.  Think of the political shifts that will occur in the next 2-3 decades as the middle east is stripped of power and leverage.

Automakers worldwide will introduce 42 plug-in and electric models from 2009 to 2012, according to an estimate from PricewaterhouseCoopers. The autos include new entrants from Ford and Detroit-based GM, which championed full-size pickups and sport-utility vehicles in the 1990s.

Nissan is making the biggest electric-vehicle commitment. It is targeting its $1.6 billion government loan to build as many as 150,000 battery-powered Leaf hatchbacks annually and produce lithium-ion battery packs in Smyrna, Tennessee.

“We think that we are the only full-line maker that’s offering an electric vehicle as a mass-market vehicle,” said Fred Standish, a spokesman for its U.S. unit. “We don’t issue sales forecasts. We don’t know where this market will be.”


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: