LiveLink Events

Engagement Marketing Agency & Consultancy

Loyalty exists

Posted by Bill Sluben on September 7, 2010

One only needs to spend a few days at the recently completed Dragon*Con to truly appreciate the passion and loyalty that the fans and attendees alike have for this unique event.  Some 35,000 people shoehorned into five host hotels in downtown Atlanta for the annual four day event.  And what an event it was! 

Every genre, every generation and every imagination was represented.  Fans and folks who have been to all 24 Dragoncon’s and their fellow attendees who are years away from 24 birthdays came together to celebrate sci fi, anime, comics, etc…

In speaking with attendees we heard a echoed passion for the event.  Nearly 70% were from out of town and make it an annual pilgrimage to downtown Atlanta every Labor Day (what other event can deliver in downtown Atlanta in the heat of the summer during a severe recession?)

Called freaks by some, geeks by others Dragon*Con attendees know how to party, are comfortable in their own skin (or as Darth Vader/Superman/etc…) and deliver an economic wallop to the sponsors who support and the city that hosts.

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