LiveLink Events

Engagement Marketing Agency & Consultancy

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Posts Tagged ‘Atlanta Event Marketing’

Our Capabilities – Live Link Events

Posted by Bill Sluben on May 11, 2011

  • We’re an engagement marketing agency that helps our clients connect in a personal and passionate way with consumers, create brand interest and generate opportunities for incremental revenue.


  • Founded in 2005 & headquartered in Atlanta (national in scope)


  • Our Mission:  deliver exceptional strategic, creative and measurable solutions at an affordable cost


Live Link Events 2011 Capabilities

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Seeking spring/summer event marketing intern

Posted by Bill Sluben on March 23, 2011

Seeking an Event Marketing Intern

Live Link Events is currently accepting resumes from qualified candidates for the non-paid position of Event Marketing Intern.  This position will be based in Atlanta and will offer the ideal candidate to event planning, event implementation, event management, staffing, operations and social media.

The Event Marketing Intern should be energetic, enthusiastic, organized and possess excellent verbal and written communication skills.  The ideal candidate for this position is able to work in a team environment as well as independently with minimal supervision. 

He/she will support the Events team with projects ranging from helping plan, organize, and execute events throughout metro Atlanta to standard administrative tasks such as data entry, scheduling and preparing communications/reports. 

The Event Marketing Intern will have the opportunity to aid in the planning and organization of the events which they will attend. This is a great learning opportunity for someone who is interested in the event marketing industry. 


  • Assist with all general office procedures including data entry, scheduling appointments, maintaining meeting notes, etc….
  • Assist in organizing events from inception to conception.
  • Perform venue research and assist with site walk-throughs.  


  • Interest or experience in public relations, marketing, journalism, communications, or other related fields is preferred but not required.
  • Must be currently enrolled and attending an accredited college or university.
  • Must live in Atlanta
  • Strong organizational skills and attention to detail.
  • Excellent verbal and written communication skills.
  • Excellent knowledge of Microsoft Office Programs.
  • Ability to work both independently and as part of a team. 
  • Positive attitude.

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Now hiring: Direct Sales at Events

Posted by Bill Sluben on March 16, 2011

We currently have openings for four (4) highly motivated, highly skilled direct sales staff to earn high commissions at numerous large traffic events this spring and summer in metro Atlanta. Events will range from art, music, sporting and cultural.

The product that you will be successfully selling is bundled internet, tv and phone.

To be considered, you must have:
– minimum of two years retail sales experience in telecommunications with verifiable income
– very outgoing personality
– team player mentality
– your own vehicle

This is a 100% commission position. Successful, enthusiastic and dedicated sales staff can easily earn up to $250/day for an 8 hour day. Commissions are paid out weekly.

To receive immediate consideration, please send your resume and mark the subject area of your email with “Atlanta Direct Sales” to

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Toyota: When a lack of a response is a response

Posted by Bill Sluben on February 6, 2010

Toyota’s struggles the past two weeks with real and (now perceived) quality problems have shook up the once impeccable quality record of the Japanese giant. Consider that it had been Toyota that has been the benchmark for quality in the industry the past 20-25 years. Consider that it is Toyota that has had a leadership position on the field of public perception, whether rightfully deserved or not. And consider that it is Toyota that has no clue or experience in managing a public relations bomb.

Toyota, and the Japanese, are notorious for just-in-time manufacturing and consensus management. It is the latter that is their Achilles heel with the current crisis. For it is highly unusual for a Toyota rank and file to speak up. That approach ahs established uniformity and efficiency with their manufacturing.

When the crisis first began to percolate two weeks ago, Toyota’s response was to ignore it. In hopes of it going away? In hopes that the claims were false? In hopes that a small margin of complaints was not enough to warrant a response? Who knows? When the crisis escalated, the leadership of Toyota was AWOL for nearly two weeks. The response was tepid (at best) from Toyota – “if there is a sudden acceleration, just apply firm pressure to the brake and shift the car into

neutral” OMG. Are you kidding me?

Now, Toyota is in a full blown crisis. This isn’ only about the electronic sensor to the accelerator. Now it has spread into quality defects/issues with the Prius brakes. And to their credit, Toyota has issued a moratorium on future sales and has rushed out parts to remedy the accelerator situation. The message that is rolling out of corporate is to hang in there, we’ll get you fixed up, we’re still Toyota – the best in quality. But where’s the response to how they will ensure that this will never happen again? Where is the response that restores the immense equity in the perceived quality of Toyota? That’s TBD…

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Automotive Internet Research Soars

Posted by Bill Sluben on August 28, 2009

In an article in yesterday’s Wall Street Journal, Kevin Helliker outlines the success of start up internet sites that allow consumers to research and shop for cars.  In fact, nearly 100 of these sites have been launched in the past year even as car sales in the U.S. have plummeted by over 30%.  That brings the total number of automotive sites to over 5,000.

The Internet and it’s ease of researching vehicles and influencing purchase decisions has skyrocketed as of late.  And no niche has been overlooked.  Consider, a site for LGBT enthusiasts established by industry vet Joe LaMuraglia. ranks vehicle preferences and purchases among gays.  “Gay men are four times more likely to own a Volkswagen that the average customer,” says Mr. LaMuraglia.

Demand for these sites are increasing according to a recent survey by J.D. Powers completed in 2008 that found that 75% of car buyers conducted research on-line before completing a vehicle purchase.   The emergence of the wired and educated consumer has led to multiple iPhone apps where consumers are armed with the latest product and pricing information as they are negotiating a deal in the showroom.  The paradigm of car buying has certainly shifted!

Consumers will always have a need and desire to touch and experience a vehicle prior to making the purchase decision, whether that be at the dealership or at an event. Now however they have evened the playing field with the salesforce, no longer fearing that they are not getting a good deal.

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Say…how “American” is that American car of yours?

Posted by Bill Sluben on August 25, 2009

We’ve heard this argument before:  Japanese and Korean vehicles produced here in the U.S. are made with American parts and assembled with American labor.  The use of American workers may be closer to the truth then the inclusion of U.S. made parts.  The Japanese and Korean plated vehicles produced here have as much as 25% of their parts made here in the U.S. Contrast that with European brands where the percentage is closer to 10% (see below)

Case in point:  In an article written by Kelsey Mays of the origin of country of parts content is examined for the largest automobile manufacturers.    The results might surprise you.  Mr. Mays writes that:

Made in the U.S.A?

Made in the U.S.A?

Of the 35 most popular U.S.-built 2008 and 2009 models, 43 percent of GM, Ford and Chrysler contenders had domestic content ratings of 75 percent or higher. In comparison, just 25 percent of the Nissan, Honda, Hyundai and Toyota models on the list achieved that.That doesn’t mean dealerships are teeming with cars that have 95 percent domestic content stickers. Those days are behind us; Toyota reports that in 2007, the industry as a whole saw domestic content ratings decline, and it looks like the trend is continuing through 2008 and into 2009. Of the most popular cars eligible for last January’s American-Made Index, we saw an average drop of 3.3 percentage points in domestic content between 2007 and 2008. Looking at a few early ’09 arrivals, like the redesigned Honda Pilot and the Toyota Corolla, it’s more of the same. Here’s how a handful of top U.S.-built models fared in the transition to ’08 or ’09.


  • Ford F-150: 80% domestic content, down from 90% for ’07
  • Chevrolet Silverado 1500: 85% for ’08, down from 90% for ’07
  • Toyota Camry/Solara: 68% for ’08, down from 78% for ’07
  • Honda Accord: 60% for ’08, down from 65% for ’07
  • Toyota Corolla: 50% for ’09, down from 65% for ’08
  • Toyota Matrix: 65% for ’09, down from 75% for ’08
  • Dodge Ram: 68% for ’08, down from 72% for ’07
  • Honda Pilot: 70% for ’09, same as ’08
  • Honda Civic: 70% for ’08, up from 55% for ’07

 And this from Mr. Mays again:


Weighted for sales, here’s how the big players measure up in domestic-parts content:
GM: 69%
Ford Motor Co.: 64%
Chrysler Corp.: 60%
Honda/Acura: 58%
Toyota/Lexus/Scion: 44%
Nissan/Infiniti: 31%
Mitsubishi: 25%
Subaru: 20%
Mercedes-Benz: 16%
Suzuki: 12%
Mazda: 11%
Volkswagen/Audi: 9%
BMW/Mini: 5%
Jaguar/Land Rover: 3%
Porsche: 3%


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Walk down memory lane – 2003 – pretty accurate prediction

Posted by Bill Sluben on August 21, 2009

Happened along an article written by Jeffrey Garten of Yale School of Management Businessweek written for the 9/1/03 edition. In it, Mr Garten predicts that “before this decade is over, the U.S. auto business may go through some of the agonizing downsizing and even bankruptcies seen lately in steel and airlines.” And that “when the day of reckoning comes, two options will emerge: bankruptcy and bailout.”

Not that alot of pundits couldn’t accurately predict the demise of the big 3 with the bloated cost structure, huge pension obligations, and an industry that had 30% overcapacity (in 2003 nearly 20 million vehicles were produced globally…and consider that only 48 million were sold and on average consumers buy a new car every 3-4 years) and better product offerings/quality in the past from Asian entrants.

It wasn’t like we didn’t have the ingredients for a bonfire…we just needed the spark of the worst economic downtown in 70 years to watch the auto industry go down in flames!

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