LiveLink Events

Engagement Marketing Agency & Consultancy

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Posts Tagged ‘automotive event marketing’

Our Capabilities – Live Link Events

Posted by Bill Sluben on May 11, 2011

  • We’re an engagement marketing agency that helps our clients connect in a personal and passionate way with consumers, create brand interest and generate opportunities for incremental revenue.


  • Founded in 2005 & headquartered in Atlanta (national in scope)


  • Our Mission:  deliver exceptional strategic, creative and measurable solutions at an affordable cost


Live Link Events 2011 Capabilities

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Future auto sales in the U.S.?

Posted by Bill Sluben on October 5, 2009

2010 and beyond:  what will it look like?

This from Aftermarket Business:  U.S. auto sales, on track to hit the lowest levels in decades, will begin to recover in 2010, according to Global Insight data. But it will likely be 2014 or 2015 until annual sales reach the 17 million vehicles a year seen early this decade.

In 2015, Detroit auto makers will sell around 6.5 million vehicles, just over half what they sold in 2000, Global Insight predicts.

On the production side, U.S.-based auto makers are expected to build about half the vehicles in the U.S., down from nearly 70% in 2000. Production, meantime, will grow at Toyota, Honda Motor Co. (HMC), Nissan Motor Co. (NSANY) and Hyundai Corp.

R.L. Polk & Company says  U.S. light-vehicle sales are beginning to show signs of improvement, according to an automobile market research firm that forecasts sales will jump 9.6% in 2010 to 11.2 million units.

In raising its 2010 forecast by 400,000 units, said the bottoming out of the housing market, expansion in manufacturing and improved consumer sentiment were signs the economic recovery was underway.

IHS Global Insights offers this:  forecast for U.S. light vehicle sales to 10.3 million units for all of 2009 (slightly better than the 9.5 to 10 million that I predicted earlier this year).  This is up from the company’s pre-C for C forecast of 9.7 million.

For all of 2010 Global Insight estimates that U.S. light vehicle sales will come in at 11.2 million and 13.8 million in 2011.  Both are a far cry from the heyday when we saw 16 to 17 million here in the States, but the market for autos is improving. 

J.D. Power & Associates maintained its 2010 target of 11.5 million units for total sales and 9.5 million units for retail sales.

So the consensus for 2010 seems to be right at 11.2 million units sold.

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Recession has been good for one thing: decreased traffic

Posted by Bill Sluben on September 1, 2009

Not a car in sight...

Not a car in sight...

Have you noticed that the traffic jams seem a little easier to bear, that the number of vehicles on the road seems a little lighter these days and that there is a little more room to make that 4-lane swerve to get off the exit you just passed (no one does that right?).

It’s not your imagination.  In a report by INRIX, a leading provider of traffic and navigation services in the United States, gridlock in the U.S. reached it’s low point in the second quarter of 2009…but has begun to rise due to the (slight) economic recovery.  “Traffic congestion across the country is rising due to signs of economic recovery, initial rollouts of highway construction projects funded by federal stimulus packages, and lower fuel prices. In fact, 64 of the top 100 most populated cities in the U.S. experienced increases in traffic congestion levels in early 2009.”

Kinda liked having the top end perimeter here in Atlanta all to myself the past 8 months…

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Say…how “American” is that American car of yours?

Posted by Bill Sluben on August 25, 2009

We’ve heard this argument before:  Japanese and Korean vehicles produced here in the U.S. are made with American parts and assembled with American labor.  The use of American workers may be closer to the truth then the inclusion of U.S. made parts.  The Japanese and Korean plated vehicles produced here have as much as 25% of their parts made here in the U.S. Contrast that with European brands where the percentage is closer to 10% (see below)

Case in point:  In an article written by Kelsey Mays of the origin of country of parts content is examined for the largest automobile manufacturers.    The results might surprise you.  Mr. Mays writes that:

Made in the U.S.A?

Made in the U.S.A?

Of the 35 most popular U.S.-built 2008 and 2009 models, 43 percent of GM, Ford and Chrysler contenders had domestic content ratings of 75 percent or higher. In comparison, just 25 percent of the Nissan, Honda, Hyundai and Toyota models on the list achieved that.That doesn’t mean dealerships are teeming with cars that have 95 percent domestic content stickers. Those days are behind us; Toyota reports that in 2007, the industry as a whole saw domestic content ratings decline, and it looks like the trend is continuing through 2008 and into 2009. Of the most popular cars eligible for last January’s American-Made Index, we saw an average drop of 3.3 percentage points in domestic content between 2007 and 2008. Looking at a few early ’09 arrivals, like the redesigned Honda Pilot and the Toyota Corolla, it’s more of the same. Here’s how a handful of top U.S.-built models fared in the transition to ’08 or ’09.


  • Ford F-150: 80% domestic content, down from 90% for ’07
  • Chevrolet Silverado 1500: 85% for ’08, down from 90% for ’07
  • Toyota Camry/Solara: 68% for ’08, down from 78% for ’07
  • Honda Accord: 60% for ’08, down from 65% for ’07
  • Toyota Corolla: 50% for ’09, down from 65% for ’08
  • Toyota Matrix: 65% for ’09, down from 75% for ’08
  • Dodge Ram: 68% for ’08, down from 72% for ’07
  • Honda Pilot: 70% for ’09, same as ’08
  • Honda Civic: 70% for ’08, up from 55% for ’07

 And this from Mr. Mays again:


Weighted for sales, here’s how the big players measure up in domestic-parts content:
GM: 69%
Ford Motor Co.: 64%
Chrysler Corp.: 60%
Honda/Acura: 58%
Toyota/Lexus/Scion: 44%
Nissan/Infiniti: 31%
Mitsubishi: 25%
Subaru: 20%
Mercedes-Benz: 16%
Suzuki: 12%
Mazda: 11%
Volkswagen/Audi: 9%
BMW/Mini: 5%
Jaguar/Land Rover: 3%
Porsche: 3%


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