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Posts Tagged ‘Big 3’

Chevrolets in the U.S.A.

Posted by Bill Sluben on September 8, 2009

Could we all be turning more patriotic when it comes time to get a new car?

In a recent Consumer Reports survey of almost 1,800 adults, 81% of those in the market for a new car said they were likely to consider a domestic brand. That compares to just 47% looking at Asian brands and 46% in the market for European models.

“Ford has benefited the most from the recent turmoil in the auto market, with the largest gain in new-car buyers who say that they are likely to consider buying a Ford model — up 17 percentage points compared with a year ago,” Consumer Reports said in a statement on Wednesday.

Consumer Reports credited Ford’s aversion to accepting any federal aid with its appeal to consumers.

The number of those considering buying a GM model was up 6 percentage points.  Chrysler conversely was down 25-28% attributed to their court ordered bankruptcy and recent marriage with Fiat.

Troubling for the entire auto industry is the survey finding that showed only 9% of respondents expressed interest in buying any new car in the next year, down from 19% in a June 2008 survey. That’s hardly a surprise considering the big spike in sales the government’s clunker promotion had in August.

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Say…how “American” is that American car of yours?

Posted by Bill Sluben on August 25, 2009

We’ve heard this argument before:  Japanese and Korean vehicles produced here in the U.S. are made with American parts and assembled with American labor.  The use of American workers may be closer to the truth then the inclusion of U.S. made parts.  The Japanese and Korean plated vehicles produced here have as much as 25% of their parts made here in the U.S. Contrast that with European brands where the percentage is closer to 10% (see below)

Case in point:  In an article written by Kelsey Mays of Cars.com the origin of country of parts content is examined for the largest automobile manufacturers.    The results might surprise you.  Mr. Mays writes that:

Made in the U.S.A?

Made in the U.S.A?

Of the 35 most popular U.S.-built 2008 and 2009 models, 43 percent of GM, Ford and Chrysler contenders had domestic content ratings of 75 percent or higher. In comparison, just 25 percent of the Nissan, Honda, Hyundai and Toyota models on the list achieved that.That doesn’t mean dealerships are teeming with cars that have 95 percent domestic content stickers. Those days are behind us; Toyota reports that in 2007, the industry as a whole saw domestic content ratings decline, and it looks like the trend is continuing through 2008 and into 2009. Of the most popular cars eligible for last January’s American-Made Index, we saw an average drop of 3.3 percentage points in domestic content between 2007 and 2008. Looking at a few early ’09 arrivals, like the redesigned Honda Pilot and the Toyota Corolla, it’s more of the same. Here’s how a handful of top U.S.-built models fared in the transition to ’08 or ’09.

 

  • Ford F-150: 80% domestic content, down from 90% for ’07
  • Chevrolet Silverado 1500: 85% for ’08, down from 90% for ’07
  • Toyota Camry/Solara: 68% for ’08, down from 78% for ’07
  • Honda Accord: 60% for ’08, down from 65% for ’07
  • Toyota Corolla: 50% for ’09, down from 65% for ’08
  • Toyota Matrix: 65% for ’09, down from 75% for ’08
  • Dodge Ram: 68% for ’08, down from 72% for ’07
  • Honda Pilot: 70% for ’09, same as ’08
  • Honda Civic: 70% for ’08, up from 55% for ’07

 And this from Mr. Mays again:

 

Weighted for sales, here’s how the big players measure up in domestic-parts content:
GM: 69%
Ford Motor Co.: 64%
Chrysler Corp.: 60%
Honda/Acura: 58%
Toyota/Lexus/Scion: 44%
Nissan/Infiniti: 31%
Mitsubishi: 25%
Subaru: 20%
Mercedes-Benz: 16%
Suzuki: 12%
Mazda: 11%
Volkswagen/Audi: 9%
BMW/Mini: 5%
Jaguar/Land Rover: 3%
Porsche: 3%
 

 

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