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Detroit U-Turn?

Posted by Bill Sluben on July 16, 2009

So where does Detroit turn from here?  With near record levels of unemployment, record foreclosure rates, perceived lack of consumer credit and a general malaise in consumer spending, it does not appear likely that Detroit will witness anything close to a recovery with new vehicle sales.

That’s not stopping Detroit from coming out with new product that is built better than ever before.  Witness the new 2010 Buick LaCrosse.  A departure from the traditional styling of Buick.  A design that can stand up with the best of the imports, including BMW and Lexus.  Despite rave reviews, Buick is still faced with the task of appealing to a wealthy youthful audience that normally would never consider buying American. 

The ultimate success of Buick and the rest of GM is changing consumer perceptions about the quality and design of vehicles rolling off of the assembly lines of U.S. manufacturers.

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