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Posts Tagged ‘Chevy Volt’

2012 Chevy Volt claims 240 mpg…who’s best now?

Posted by Bill Sluben on November 12, 2009

The new 2010 model hybrid cars offered in the U.S. are destined to sell with gasoline prices rising. Toyota dominates the list including new models from Lexus. There are also impressive offerings from Honda, Ford , Nissan and Chevrolet. Your top 10 choices include hatchbacks that start at under $20,000 and stretch to roomy premium SUVs that cost over $40,000.

Toyota Prius continues to lead the field in fuel economy and lowest lifecycle greenhouse gas emissions. This perennial favorite midsize 4-door hatchback delivers 50 miles per gallon (mpg) and is lowest on the list with 3.7 tons of carbon dioxide equivalent for the EPA annual driving cycle. Yes, 3.7 tons of CO2e is a lot; but many cars, light trucks, and SUVs create three times that emission; to get lower emissions you would need a plug-in car. The hatchback design allows for more cargo, especially if you drop part or all of the 60/40 back bench seat. This year, Toyota is also putting 500 plug-in hybrid Priuses into fleet tests. 2010 Toyota Prius Review

Honda Civic Hybrid is a good alternative for those who want a traditional looking sedan that seats 5. This compact rates saves fuel at 42 mpg. At 4.4 annual tons of CO2e, this hybrid emits actually emits less greenhouse gases than its CNG cousin.

Honda Insight is a sporty four-door hatchback with an Ecological Drive Assist System. Although the Insight looks like the Prius, it is a bit smaller, lighter, and often $2,000 less than the Prius. The Insight will deliver 41 mpg combined, with annual emissions of about 4.5 tons of CO2e. 
Ford Fusion Hybrid is appealing to those who want a made in America midsized sedan. This roomy 5-seater delivers 39 mpg and 4.7 tons of CO2e per year. The Fusion Hybrid and its first cousin the Mercury Milan Hybrid may travel up to 47 miles per hour in pure electric mode. The Advanced Intake Variable Cam Timing allows for more seamlessly transition between gas and electric modes, making for a smooth and quiet ride. Clean Fleet Report Test Drive The Mercury Milan Hybrid offers the same drive system and body, with upscale interior.

Lexus HS 250h is a stylish compact 4-seat sedan that delivers 35 mpg and 5.3 tons of CO2e per year. The Lexus brand lets your friends know that are using less petroleum by choice; you can afford a bit of luxury.

2010 Top 10 Hybrids for Best Fuel Economy:

1. Toyota Prius
2. Honda Civic Hybrid
3. Honda Insight
4. Ford Fusion Hybrid
5. Lexus HS 250h
6. Nissan Altima Hybrid
7. Toyota Camry Hybrid
8. Ford Escape Hybrid SUV
9. Lexus RX 450h SUV
10. Chevrolet Malibu Hybrid

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GM to significantly increase ad spending for 2009/2010

Posted by Bill Sluben on August 12, 2009

Read today that GM plans to significantly increase ad spending against their four core brands – Chevy, GMC, Buick and Cadillac – for the balance of 2009 and throughout 2010.

Ray Young, Chief Financial Officer, was quoted as saying “”It’s going to go up materially…The customers are telling us that you guys need to shout a lot more”.

Refreshing to say the least.  And timely.  This recession has restarted the competition, restarted the race and pursuit to own mind share of consumers.  Since ad spending has been cut dramatically across all manufacturers and dealership traffic decreased substantially, GM has a real opening here to reset consumer perceptions and reinvent themselves as a different company altogether.

Yesterday’s news that the VOLT will register 230 mpg was pretty shocking.  On Fox Business News last night, they equated the VOLT to the I-Pod, in that it has the potential to create a whole new category, shape consumer perceptions and behavior and really launch GM forward.  Prior to the I-Pod release, Apple was really languishing.  No better way to re-introduce consumers to GM than through face to face engagement with street teams and ride-n-drives.  Consumers need to see, feel and experience the exceptional product coming out of GM these days.

The article in it’s entirety –

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