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Posts Tagged ‘Event Marketing’

Steve Jobs legacy at Apple – “It’s more fun to be a pirate than to join the navy.”

Posted by Bill Sluben on October 6, 2011

Recent Apple Stats by the Numbers

– iMac & Macbook Pro remain USA’s top selling desktop & notebook

– Nearly 60 million Mac users worldwide (almost 1/4 of the global personal computer market)

– 16 billion songs downloaded to date on iTunes

– 300,000,000 iPods sold

– 18,000,000,000 (billion) iOS apps downloaded to date, netting developers nearly $3 billion

– Currently 250 million iOS devices have been sold

– Now 357 Apple retail stores in 11 countries

– “There are still 77 percent of people who are buying something else. We have an incredibly high ceiling here. We have a long way to go.”

– “Over 300 million iPods have been sold.  ”It took Sony 30 years to sell 220,000 Walkman cassette players”

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Now hiring: Direct Sales at Events

Posted by Bill Sluben on March 16, 2011

We currently have openings for four (4) highly motivated, highly skilled direct sales staff to earn high commissions at numerous large traffic events this spring and summer in metro Atlanta. Events will range from art, music, sporting and cultural.

The product that you will be successfully selling is bundled internet, tv and phone.

To be considered, you must have:
– minimum of two years retail sales experience in telecommunications with verifiable income
– very outgoing personality
– team player mentality
– your own vehicle

This is a 100% commission position. Successful, enthusiastic and dedicated sales staff can easily earn up to $250/day for an 8 hour day. Commissions are paid out weekly.

To receive immediate consideration, please send your resume and mark the subject area of your email with “Atlanta Direct Sales” to

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Tablet development is red-hot

Posted by Bill Sluben on March 15, 2011

Tablets are red hot these days…thanks largely to the uber popular iPad.  New entrants Dell (at only $200!) and HP are muscling in on Apple’s turf.  Not to be outdone, Apple has the iPad2 rolled out and the iPad 3 rumored to be ready for fall of this year!  This from Josh Ong of Apple Insider:

Reports have emerged of a fall launch of Apple’s third-generation iPad in order to match the touchscreen tablet’s release schedule with the company’s annual iPod releases and the holiday season.

John Gruber of Daring Fireball sparked the first rumors Wednesday when he mentioned that the HP TouchPad may “bump up against the release of the iPad 3” in a post. HP unveiled the webOS-based tablet Wednesday, though the device will not become available until “later in the summer.”

After speculation arose that Gruber’s comments were based on inside information, he clarified his thoughts as mere guesswork in a subsequent post.

“My gut feeling is that Apple will move the iPad to a September release schedule, alongside the iPods,” he wrote. “But they wouldn’t want to wait over a year and a half from the announcement of the original iPad to announce the second one.”

Gruber guesses that Apple will release the second-generation iPad “fairly soon,” possibly in March with a shipping date in early April. The updated device would be faster, with “more RAM, maybe more storage, thinner and lighter, a front-facing camera.” He also believes iOS 5 would be announced in March and ship in June.

“iPad 3, shipping in September, announced at the annual iPod event. Running iOS 5.1, same as the next-generation iPod Touch,” predicted Gruber, adding that the release may be more like an iPad 2.5, iPad 2 HD or iPad 2 Pro–“a new higher-end model that sits atop the iPad product family, not a replacement for the iPad 2 models.”

Gruber’s conjectures were followed by a report from TechCrunch’s MG Siegler that lent credence to the speculation, though for different reasons. Siegler cited a “very good” anonymous source that claims Apple is planning a “big fall surprise” related to the iPad 3.

“We don’t have any more concrete information beyond that,” said Siegler. “But, as of right now, the plan is apparently to release one iteration of the iPad in the next few weeks. And then blow the doors open with another new version in the fall.”

He went on to surmise that a third-generation iPad could have “a retina-like display” or perhaps “another, slightly smaller form factor,” though Apple CEO Steve Jobs has downplayed the possibility.

While Apple has yet to formally announce the second-generation iPad, reports of the device have picked up steam as of late. On Tuesday, The Wall Street Journal reported that Apple has begun manufacturing the next-generation tablet. As reported by AppleInsider in January, the iPad 2 is expected to be thinner and lighter, with a faster processor, more memory, a FaceTime-ready camera and an upgraded graphics processor.

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Electric Vehicles are here

Posted by Bill Sluben on November 2, 2009

2012 Nissan LeafElectric vehicle sales are expected to hit some 700,000 to 1 million by 2015.  With nearly 50 prospective manufacturers seeking capital right now, it will be a crowded and competitive field until many of them fail due to lack of scale and additional funding.

Ultimately, the technology will evolve, the supply side to re-charge these vehicles expeditiously will manifest and consumers will demand the vehicles.  Soon, the days of middle east powers and quasi-terror backers will end and our reliance on that part of the world will wane.  Think of the political shifts that will occur in the next 2-3 decades as the middle east is stripped of power and leverage.

Automakers worldwide will introduce 42 plug-in and electric models from 2009 to 2012, according to an estimate from PricewaterhouseCoopers. The autos include new entrants from Ford and Detroit-based GM, which championed full-size pickups and sport-utility vehicles in the 1990s.

Nissan is making the biggest electric-vehicle commitment. It is targeting its $1.6 billion government loan to build as many as 150,000 battery-powered Leaf hatchbacks annually and produce lithium-ion battery packs in Smyrna, Tennessee.

“We think that we are the only full-line maker that’s offering an electric vehicle as a mass-market vehicle,” said Fred Standish, a spokesman for its U.S. unit. “We don’t issue sales forecasts. We don’t know where this market will be.”

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Clunker program closing?

Posted by Bill Sluben on August 20, 2009

It seems that the bureaucracy and red tape of the government is holding up a significant number of cash for clunker reimbursements to dealers…and dealers are not happy about it.  For dealers, this timely reimbursement represents an infusion to their cash flow.  It is also a return on a hefty promise made by the Federal Government when they rolled out the program.

The problem is that no one (dealers, industry analysts, Department of Transportation officials) knows exactly how mush of the $3 billion is left, if any at all.  And that is making dealers squeamish to say the least. 

Questions abound from dealers at this point – When will we get paid?  How many of the claims will be reimbursed?  And should I still promote and honor the cash for clunker program at my dealership?

GM LogoGM, for their part, is taking a proactive stance and approach by fronting the money to dealers.  And Ray LaHood, Transportation Secretary, has said that an “enormous number of people on the task of processing the paperwork” and that “there will be no car dealer that won’t be reimbursed.”

The key to the continued adoption and support of the program will be how quicklythe reimbursement arrives to the dealers…and ultimately how much of the amount owed is paid.

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