LiveLink Events

Engagement Marketing Agency & Consultancy

  • RSS Automotive News – BREAKING NEWS

    • An error has occurred; the feed is probably down. Try again later.
  • LiveLink Event Photos

Posts Tagged ‘made in america cars. General Motors’

Say…how “American” is that American car of yours?

Posted by Bill Sluben on August 25, 2009

We’ve heard this argument before:  Japanese and Korean vehicles produced here in the U.S. are made with American parts and assembled with American labor.  The use of American workers may be closer to the truth then the inclusion of U.S. made parts.  The Japanese and Korean plated vehicles produced here have as much as 25% of their parts made here in the U.S. Contrast that with European brands where the percentage is closer to 10% (see below)

Case in point:  In an article written by Kelsey Mays of the origin of country of parts content is examined for the largest automobile manufacturers.    The results might surprise you.  Mr. Mays writes that:

Made in the U.S.A?

Made in the U.S.A?

Of the 35 most popular U.S.-built 2008 and 2009 models, 43 percent of GM, Ford and Chrysler contenders had domestic content ratings of 75 percent or higher. In comparison, just 25 percent of the Nissan, Honda, Hyundai and Toyota models on the list achieved that.That doesn’t mean dealerships are teeming with cars that have 95 percent domestic content stickers. Those days are behind us; Toyota reports that in 2007, the industry as a whole saw domestic content ratings decline, and it looks like the trend is continuing through 2008 and into 2009. Of the most popular cars eligible for last January’s American-Made Index, we saw an average drop of 3.3 percentage points in domestic content between 2007 and 2008. Looking at a few early ’09 arrivals, like the redesigned Honda Pilot and the Toyota Corolla, it’s more of the same. Here’s how a handful of top U.S.-built models fared in the transition to ’08 or ’09.


  • Ford F-150: 80% domestic content, down from 90% for ’07
  • Chevrolet Silverado 1500: 85% for ’08, down from 90% for ’07
  • Toyota Camry/Solara: 68% for ’08, down from 78% for ’07
  • Honda Accord: 60% for ’08, down from 65% for ’07
  • Toyota Corolla: 50% for ’09, down from 65% for ’08
  • Toyota Matrix: 65% for ’09, down from 75% for ’08
  • Dodge Ram: 68% for ’08, down from 72% for ’07
  • Honda Pilot: 70% for ’09, same as ’08
  • Honda Civic: 70% for ’08, up from 55% for ’07

 And this from Mr. Mays again:


Weighted for sales, here’s how the big players measure up in domestic-parts content:
GM: 69%
Ford Motor Co.: 64%
Chrysler Corp.: 60%
Honda/Acura: 58%
Toyota/Lexus/Scion: 44%
Nissan/Infiniti: 31%
Mitsubishi: 25%
Subaru: 20%
Mercedes-Benz: 16%
Suzuki: 12%
Mazda: 11%
Volkswagen/Audi: 9%
BMW/Mini: 5%
Jaguar/Land Rover: 3%
Porsche: 3%


Posted in Uncategorized | Tagged: , , , , , , , , | Leave a Comment »