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Posts Tagged ‘nissan’

Hyundai (yes Hyundai) is the 5th most considered brand

Posted by Bill Sluben on August 10, 2010

Hyundai, which 15 years ago was still an experiment in the mind’s of consumers in what-not-to-take seriously in an automotive manufacturer has apparently made big strides…huge strides.  You see, Hyundai is now the 5th most considered brand out there, leadfrogging over Nissan.  And with the Genesis and other new releases this year, their cutting edge vehicle return program if you lost your job, and other iniatives…it is clear to see that their upward ascension is not done yet!

kbb.com: Hyundai Ousts Nissan to Become One of Top Five Most-Considered Brands

Latest Market Intelligence Data Shows Ford as Most-Considered New Auto Brand; Toyota Continues to Struggle

IRVINE, Calif., Aug. 10 /PRNewswire/ — According to the latest Kelley Blue Book www.kbb.com Market Intelligence Brand Watch™ study, Korean automaker Hyundai has made its first foray into the top five most-considered auto brands among new-car shoppers, ousting Japanese brand Nissan into sixth place.  Domestic auto manufacturer Ford continues its reign in the top spot as the most-considered among the 37 new-vehicle brands tracked in the Kelley Blue Book Market Intelligence study, followed by Toyota, Chevrolet, Honda and Hyundai, respectively.

Kbb.com Brand Watch Q2 2010 Study

Top Five Most-Considered Auto Brands Overall (Regardless of Segment)

Ford 29%
Toyota 22%
Chevrolet 21%
Honda 20%
Hyundai 13%

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Are incentives drying up?

Posted by Bill Sluben on December 11, 2009

Consumers, long conditioned to look for the greatest incentive among vehicle manufacturers, may find that the well is starting to dry up.

Car-shopping Web site Edmunds.com said the average automotive manufacturer incentive in the U.S. was $2,713, up 1.9% from the prior month, noting GM, Chrysler and Ford spent the most on incentives.  While GM’s November sales fell just 1.5%, the company outspent its rivals on incentives by at least $1,000 a car, subsidizing $4,300 per vehicle, says Edmunds.com. If Whitacre pulls back too much on the discounts, sales could plummet.  However, the long term strategy has been clearly communicated to focus on value and quality and not on discounting.  Discounting, with its fickle and fleeting mentality, ultimately will not build the brands.

Nissan spends about $2,000 to $2,500 per vehicle on incentives, compared with $1,500 to $1,700 at Honda and Toyota.

Chrysler also has been reducing incentive spending. Average incentives for Chrysler fell 6.8 percent, or $262 per vehicle, in November

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