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Posts Tagged ‘Social Marketing’

Door-to-Door sales alive and thriving in Atlanta apparently

Posted by Bill Sluben on July 21, 2010

It happens at the most inopportune time…sitting down for dinner, putting the kids down or after just opening the front door to get a little light in the house.

Doorbell rings, salesman smiles and holds up (insert name of useless things that you buy at Wal-Mart…if indeed you ever buy).  As a matter of pre-caution the storm door is always locked.  The poor saps who come to our door hear the same message “We don’t buy anything from door-to-door salesmen”.

Door-to-Door was the brave new world of face-to-face marketing through the 1950’s.  Many items were sold in the spring by a flurry of salespeople…including brushes, vacuum cleaners, fabric, etc.  Homeowners typically welcomed the visit and planned in advance to purchase from their local salesperson.  The times they have achanged.

Now, with the omnipresence of the internet and a more savvy consumer, few, if any, purchases occur via the front door.  And with sales techniques becoming decidedly more pushy fewer and fewer are welcome in homes, let alone on the front stoop. The internet, and it’s endless stream of social networking sites, will inform and educate neighbors literally in minutes, thereby shutting down any opportunity for at least half of the homes on the street. The remaining face-to-face opportunity at that point is with the local police officer!

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College students = wired and social

Posted by Bill Sluben on July 15, 2010

So we already know that this generation of college students is the most wired and connected on-line.  The stats bear this out.  But trying to gauge where they will trend next in terms of social platforms is fraught with errors and guesswork. 

For instance, the emergence of Facebook back 6 years ago exploded in popularity at college campuses all around the U.S. achieving at one point in 2005 at 90% penetration rate among 18-24 y.o. who were on-line. 

Now facebook usage has declined and smaller, niche (and lesser known) social platforms have replaced facebook among this key target.  And 18-24 aren’t twittering either – only 24% of 18-24 y.o. are active in the past 30 days on twitter.

Almost half (49%) of mobile communication carried out on college campuses is conducted via smart phones.  Mobile phones are used by just about every student (99.8%) and text messaging has overtaken email and instant messaging. While 97% of students send and receive text messages, just 30% use email and 25% instant messaging.

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